sales structure
40 WEFT
The 40 WEFT brand is one of the market leaders for men's trousers in Italy. With around 500 retailers, the brand has a very good presence in its home country of Italy.
The brand belongs to the family business BLACK SHEEP spa from Calenzano near Florence. The family tradition goes back to 1957. High-quality trousers have been produced since the 1990s.
"THE EMOTIONAL TROUSER BRAND"
I was given the task of reorganizing sales in Germany.
sales launch
Team completed
In order to find the best possible agencies for the 40 WEFT brand, I asked Dieter Gambke to help me. He was one of the "sales legends" in the German menswear scene.
It was possible to put together a harmoniously coordinated "sales team".
Already in December 2023 it was announced:
TEAM GERMANY COMPLETED
sales launch
PITTI UOMO
TEAM GERMANY delivered immediately and managed to welcome 60 buyers at the 40 WEFT exhibition stand.
The "first" PITTI UOMO was the starting signal for the successful rebuilding of the brand in Germany.
Numerous new customers were acquired in the first order round.
The foundation for successful growth in the German market was laid.
Result
FUTURE
In the following two order rounds, the results were doubled in each case.
40 WEFT now has a "powerful" sales team consisting of agencies that have a good reputation.
The full potential of the 40 WEFT brand can now be exploited across Germany.
Conclusion: an interesting and successful mandate with potential for more ...