Styles with COMFORTZONE
YOU TOO
CLUB OF QUALITY GmbH, newly founded at the beginning of 2024, is my client for the YOU TOO project.
Consulting tasks:
- development of new materials
- development of production structure (sustainable & fair)
- Network Development - Production
- IT infrastructure design
- creation of marketing plan
- production monitoring
- project support
Development
production network
Over the course of several months, I worked with production partners to develop new materials that are an important "USP" of the brand.
New materials have been created that are very well received by retailers and consumers.
Something NEW has been created here, which will give the brand a BENEFIT for a long time.
The innovative materials are a real competitive advantage for the brand.
For the production, the companies that best fit YOU TOO were found. Something profitable is being created here for everyone involved
launch
sales launch
Sales of the first products began in November 2024. It started with the trousers product group.
From the very beginning, the idea of "MAGIC TUESDAY" was very well received by retailers and consumers.
With this "Drop" concept, specialist retailers are fully included in all promotional activities of the brand.
Start Wholesale
first pre-order
The first wholesale sales phase took place from mid-January 2025 to mid-February 2025.
At the "B2B Online" level, buyers had the opportunity to enter their pre-orders in desired quantities.
In addition, the current collection was presented to interested retailers on site in Hamburg, Düsseldorf and Frankfurt.
Pre-orders will be delivered within 4 to 8 weeks.
interim balance
FUTURE
February 19, 2025
The YOU TOO brand is recognized in the market and there are already the first "fans".
A surprising number of retailers "got on board" immediately and placed good to very good orders. Considering the fact that all retailers actually spent their pre-order budget for the SS-2025 season in August 2024, this first success is remarkable.
It will now depend on how well the delivery goes. I am confident that the productions will be of very good quality and that deliveries will be made within the confirmed deadlines.
I expect the brand to grow above average and can imagine that a seven-digit turnover can be achieved as early as 2025.
YOU TOO is a very nice mandate with "rosy" future prospects.
