Blitz Project
FUNKY CAP
FUNKY_CAP was a "lightning bolt project". When the general "cap boom" started and really gained momentum, a "cap project" was started without further ado.
The sister brand of FUNKY STAFF, called "FUNKY_CAP", exploded within a short time. To this day, FUNKY_CAP fans love their hats.
40 different colors in high quality, spun in Italy and knitted and made by a traditional Italian family business.
In just a few weeks, several thousand hats were produced and sold immediately. Retailers and consumers stormed the B2B shop.
colors
High Speed
Whenever there is a "BOOM" in our industry, EVERYONE wants these styles "now" and "immediately".
It was the fastest project I have ever completed. It was pure
HIGH SPEED MADNESS
And there were good reasons why FUNKY_CAP hats were so popular.
- high yarn quality
- good fit
- cool logo family
- soft hand feeling
- >40 colors
- good price
logo idea
The Cap Family
Hats for the whole family ... what could be more appropriate than logos for
THE CAP FAMILY
to design?
- FRED
- WILMA
- PEBBELS
These are the names of the three copyright protected logos.
When I look at them like that, I'm already tempted to make even more of them 😉
merchandise
cap display
A sales display was manufactured for the POS, with on-site resupply.
The CAP DISPLAY has been installed at numerous specialist retailers.
An automatic replenishment has been set up on the customer’s behalf.
time to take a photo
STREETSTYLE SHOOTING
The sale of FUNKY_CAP was supported by a series of, in my opinion, very successful street style shootings.
About
REELS
have a look at some video clips
CAP DISPLAY
MELLA
Anna Hoffs
behind the scenes
Nina Moghaddam
Anna Hoffs
