SULU

SULU

The SULU brand was launched in 1993. Fashion in the "Clochard style" was popular at the time. Kerstin Bernecker's designs were very popular from the start and it quickly became clear that a structural structure was needed to allow the brand to grow successfully. At the same time as "Sabine Ruppert", who still works closely with Kerstin today, I started as managing director in our joint company. My "starting salary" was 1,500 DM gross, only a fraction of my previous salary, but the following 20 years were wonderful and very successful. The "SULU" period inspired and shaped my ideas and knowledge in the fashion industry for a long time. Here are a few facts:

  • own design
  • short-term availability
  • classic passive wage processing
  • own knitting machines
  • own pattern knitters
  • own sample studio
  • own production in Lithuania
  • 6 own showrooms in Germany and Switzerland
  • 40 employees